Mazda Pilots Kantar's New Analytics Practice Focused on Providing Better Data Insights
By: Erica Sweeney
May 3, 2018 - Marketing Dive
As CMOs Struggle With Customer Experience Strategies, Advice Is To Add ‘Chief Silo-Buster’ To The Role
By: David Kaplan
May 2, 2018 - GeoMarketing
Chief Marketers Believe Their Jobs are at Risk if Customer Experience Strategies Fail
May 2, 2018 - Bizcommunity
Study: Marketers Lack Trust in Digital Media; Poor Metrics Are a Culprit
By: Doug McPherson
May 2, 2018 - Response Magazine
CMO Council: Nearly Half of Marketers Say Their Customer Experience Fails
May 1, 2018 - Brandchannel
Customer Engagement Vital for CMO Job Security: Report
By: Beth Negus Vivieros
May 1, 2018 - Chief Marketer
Report: CMOs Jobs 'On the Line' if Customer Engagement Fails to Deliver
By: Jennifer O'Brien
May 1, 2018 - CMO.com
Senior Marketers Demand Digital Improvement
Apr 30, 2018 - WARC
Marketers Pull Back Spend on Facebook and Google Due to False Metrics, According to CMO Council
Apr 30, 2018 - Lovely Mobile
CMO Council: Under-Delivering Martech Platforms Threaten CMO Job Security
By: Will Drickey
Apr 30, 2018 - [A]List Daily
Chief Marketer Jobs At Risk If Customer Experience Strategies Don’t Succeed, Reports CMO Council
Apr 30, 2018 - Customer Think
Digital Video Ads Mainly Used for Branding as Relatively Few Measure Sales
Apr 27, 2018 - Marketing Charts
Marketing Leaders Say Level of Media Spend Will be Linked to Reporting Accuracy
Apr 26, 2018 - Bizcommunity
Study: 21% of Marketers Pull Back Ad Spend Due to Poor Digital Measurement
By: Erica Sweeney
Apr 26, 2018 - Marketing Dive
Only Three Percent of Marketers Find MRC Viewability Standard Reasonable
By: Tim Cross
Apr 25, 2018 - Video Ad News
Marketers Still Struggle To Glean Insights From Digital Video Ads, Says Study
By: MI Editor
Apr 24, 2018 - Marketing Industry News