Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

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Christine Heckart

Chairman CMO Council Advisory Board, Founder & CEO, Xapa World

Great CMOs are second only to the CEO in their understanding of, and impact on, the success of the business. More

POINT OF VIEW

Strategies For A Multi-ID Future

By Grant Parker

Google has abandoned cookie deprecation – for now. What does this mean for marketers? More >

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David Gould

Chief Customer Officer, EncompaaS

Companies want to harness the power of GenAI, but must manage and secure the content for those answe More

Executive Perspective

Judy Gounden

Global Communications Officer, CMO Council Advisory Board: Africa

Marketing must manage the rate at which AI change is happening within organizations. More

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Arash Behijo

Group Chief Marketing Officer, Goldiran

The significant market shifts facing marketers currently. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

POINT OF VIEW

The Sponsorship Consistency Conundrum for CMOs

By Kim Skildum-Reid

Your sponsorship strategy should be about establishing a consistent approach to sponsorship. More >

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John Rossiter

EVP: Distribution and Networks, Sony Pictures Entertainment, Latin America

There is a growing appetite for diverse and localized content. More

POINT OF VIEW

The Fallacy Of Persuasion

By Leslie Zane

The conscious persuasion model employed by marketers can actually alienate consumers. More >