With a population of nearly 750 million and a GDP of nearly $19 trillion, Europe is widely viewed as being a region of maturity and political instability with both risk and growth potential as conflict subsides. The CMO Council European Advisory Board is dedicated to helping senior marketers gain access and contribute to a global peer network and authority leadership programs that truly reflect the dynamic and diverse markets across the region. Marketers from brands like Airbus, Amazon, Avanade, Capgemini, Diageo, Heineken, Henkel, HSBC, Mars Pet Nutrition, Microsoft, Pladis, SAP, S&P Global, SAP, SGS, TGI Fridays, Unilever, and Verizon., gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures.