With a population of nearly 372 million and a GDP of $5.2 trillion, the Middle East is widely viewed as being a region of incredible opportunity, complexity and growth potential. The CMO Council MENAT Advisory Board is dedicated to helping senior marketers gain access and contribute to a global peer network and authority leadership programs that truly reflect the dynamic and diverse markets across the region. Marketers from brands like Adel/Faber-Castell, Al Ahli Group, Air Arabia, Al Safi Danone, Arab International Bank, Coats, Emirates NBD, Equinix, Etihad Airways, Franklin Templeton, Fujitsu, HMD Global, JLL, L’Oreal, Petromin, Philips, PepsiCo, Pizza Hut, RAKBANK, Saudi Telecom, TAV Airports, Visa, and Zain, gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures.
