With a population of 4.3 billion and a GDP of $38.5 billion, Asia is widely viewed as being a region of incredible opportunity, complexity and growth potential. The CMO Council Asia Pacific Advisory Board is dedicated to helping senior marketers gain access and contribute to a global peer network and authority leadership programs that truly reflect the dynamic and diverse markets across the region. Marketers from brands like AIG, AON, ArcelorMittal, AWS, AT&T, CHUBB, The Coca-Cola Company, Deloitte, Deutsche Bank, GE Power & Water, Kimberly-Clark, Lloyd’s Banking Group, L’Oreal, Microsoft, Oracle, ServiceNow, Singtel, Telstra, and Visa gather to share insights into the business dynamics, cultural variations, market requirements, operational challenges and channel structures.