News Coverage

Study: Customers Boycotting Brands With Ads Near Offensive Digital Content

Jun 15, 2017 - TECH.CO

BRANDS MUST CONSIDER DIGITAL AD PLACEMENT TO ENSURE CUSTOMER LOYALTY

Jun 15, 2017 - LOYALTY360

LACK OF TRUST: THE DARK SIDE OF SOCIAL MEDIA

Jun 15, 2017 - Gulf Marketing Review

How Brands Annoy Fans Report

Jun 15, 2017 - Internet Marketing NewsWatch

Study: as negative advertising experience influences the perception of brands

Jun 15, 2017 - eMagnat

When the "brand safety" is given a "beating", the consumer closes the wallet

Jun 15, 2017 - Markeing Directo

Survey: What Consumers View as Negative Ad Experiences

Jun 15, 2017 - IAB SmartBrief

Study: Ads On Social Media Viewed As The Least Trusted By Consumers

Jun 14, 2017 - B&T

Brand safety failures impact shopper habits

Jun 14, 2017 - WARC

How Brands Annoy Fans

Jun 14, 2017 - Mediavataar

Fighting the robots: could brand backlash provide an opportunity for counsel battling online infringement?

Jun 14, 2017 - World Trademark Review

Yes, Bad Adjacencies Hurt Brands

Jun 14, 2017 - Publishers Daily

CMO Council: Consumers are least likely to trust social media

Jun 14, 2017 - Marketing Researcher

37% of consumers say ads placed next to offensive content impact brand perception

Jun 14, 2017 - Marketing Land

Marketers need to steer brands towards more trusted media platforms to prevent consumer backlash

Jun 14, 2017 - The Drum

37% of consumers say ads placed next to offensive content impact brand perception

Jun 14, 2017 - Kathy Register Marketing Advertising Blog

Are Consumers Ditching Brands Because Of Foul Content?

Jun 14, 2017 - AudioStream

Half of Consumers Defect From Brands Whose Ads Appear Near Offensive Content

Jun 14, 2017 - HispanicAd

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Jun 14, 2017 - Drew’s Marketing Minute

Digital Last for Trust

Jun 14, 2017 - Teamspirit

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