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Career advancement in the design and building industry depends on your business acumen. To help you gain the business knowledge you need, SMPS partnered with the University of Maryland’s Robert H. Smith School of Business to develop the SMPS University Leadership Advancement Program—a program designed especially for A/E/C marketers and business developers who want to achieve the next level in their careers. In a four-day, graduate-level curriculum, SMPS U examines the marketing, business development, and client service principles integral to the strategic operation of the professional services firm. As a participant, you will come away with a clearer understanding of how marketing can impact a company’s performance and profitability, as well as best practices and fresh approaches to introduce in your firm. Further, SMPS U exposes you to critical business management concepts—research and development, client development, finance, human resources, and leadership. This material will expand your awareness of how an A/E/C firm operates and equip you to contribute in new ways to your firm’s success.