Program Details

Market Sense-Ability Center

The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability.

Sponsors and Partners:

Sponsors and Partners:

Overview

Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions

The increasing speed, complexity and turbulence of global business in the 21st Century require organizations to cultivate a new cultural mindset of Market Sense-Ability. Successful companies today have the capacity to understand, predict and respond to changing customer needs, new market directions and shifting competitive dynamics. Companies who achieve this Market Sense-Ability can expect to out-perform their peers.

The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability. You can take the CMO Sense-Ability Audit to rate your own company's level of Market Sense-Ability. You can also read our new white paper on the Ever-Alert Enterprise and download other relevant articles and content.

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Curated Facts & Stats

Aug 2023

Shopping habits of the younger cohort differ significantly from baby boomers. Approximately 37% of Gen Z consumers allowed tracking in order to see more relevant advertising, with the remaining 43% opting out. For baby boomers, the vast majority opted out.

Source: Marketingdive.com
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