Topics of discussion included: Does the current content value chain align with the organization’s need for superior content that drives growth and engagement? Is the agency-led and driven model of content creation and distribution broken? In today’s lightning fast connected world, i... Watch On-Demand
According to a study from the Content Marketing Institute, 65 percent of B2B marketers in the manufacturing industry believe that producing engaging content is their top challenge specific to maximizing the impact and efficacy of their content marketing initiatives. In this same study, B2B marketers... Watch On-Demand