What is covered: Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision. But help is on the wa... Watch On-Demand
What is covered: Marketers can spend a third of their marketing budgets on content, yet content marketing is riddled with inefficiencies. This webinar describes how to get the greatest return from your existing content, such as re-structuring agreements to support content reuse, and how to create f... Watch On-Demand