What is covered: A CMO’s first 100 days on the job will set the stage for the next year or more. It’s paramount for the CMO to hit the ground running and make smart assessments on three critical assets: people, processes and technology. To a large degree, this will determine what can ... Watch On-Demand
What is covered:Marketing agility is an essential quality in uncertain times. This webinar reveals how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn&... Watch On-Demand
What is covered:Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management.... Watch On-Demand
What is covered: Martech is often a significant investment that yields limited returns. Marketers already have a sizable martech stack, but much has been underutilized, underperforming or sitting idle. This webinar teaches how to obtain the greatest return possible from prior martech investments. ... Watch On-Demand